Our Strategic Plan
for 2024 – 2027

In the first half of 2024, HabiJax engaged in dialogue about the challenges of building quality, affordable housing in the present environment and how we can rise to meet these challenges in the next three years.

We worked together to restate our mission, our vision, and our core values and to set the priorities that will pave the way to success for the families we are blessed to serve. We invite you to join us in rising to meet these challenges.

Together we can build anything.

Mission, Vision, and Values

Our Mission

Habitat for Humanity of Jacksonville puts God’s love into action by bringing people together to empower families to build better futures through homeownership.

Our Vision

A Northeast Florida region where everyone has the opportunity to own a quality, affordable home.

Our Core Values

We are a Faith-Driven organization using our Leadership capabilities, unwavering Integrity, collaborative Teamwork, and dedication to Continuous Improvement to serve families in Northeast Florida.

The Big Three Goals

The three most important goals we need to achieve in the next three years:

Serve 150 Families (Homes Closed)
Acquire 250 Buildable Lots
Fully Fund Goals and Operations

Focal Areas and Goals

Land Acquisition & Development

Meet annual land acquisition goals to support Big Three Goals
Meet annual land development goals to support Big Three Goals
Identify new sources for purchasing and acquiring affordable land
Improve process to evaluate and develop multi-lot parcels
Enhance knowledge of zoning and permitting regulations for expanded geographical service area

Housing Solutions & Construction

Meet annual home construction goals to support Big Three Goals
Clearly define volunteer and construction engagement strategy
Grow construction team capabilities and experience
Improve workmanship quality and develop stronger trade partnerships
Create and implement new home design options
Develop comprehensive strategy for building in expanded geographic service area

Family Recruitment & Services

Meet annual family recruiting and home closing goals to support Big Three Goals
Re-evaluate the homebuyer process to redefine and streamline as needed
Develop and implement new, innovative approaches to family recruitment
Develop processes to prioritize and adapt to the specific needs of our clients
Expand impact of the HabiJax Student Engagement Program

Community Engagement & Partnerships

Meet annual donation goals to support the Big Three Goals
Create new programs to engage and cultivate people all the way from
volunteers to major philanthropists
Rebuild the volunteer program-from scratch-so that it provides a more fulfilling
experience, and better meets the needs of all stakeholders
Grow the affinity build program
Engage in assertive advocacy to ensure HabiJax is recognized as a premier authority on
affordable housing in our region
Increase our grassroots connectivity to the communities and people we serve

Team Collaboration & Development

Establish clear communication channels
Develop a culture of accountability
Find solutions and promote innovation through collaboration
Focus on goal-centered development for staff
Enhance employee satisfaction and engagement

Sustainable Organization

Meet annual budget goals to support Big Three Goals
Develop and maintain a network of at least three lending partners while continuing to
cultivate future potential partners to replace current lenders as needed
Leverage ReStore profitability, partnerships, and products to their fullest benefit
towards the HabiJax mission
Foster an environment of continuous improvement with an eye towards the future by
documenting processes and evaluating for efficiency and improvement
Identify gaps in current staffing and plan to supplement those gaps through training and
resources or adding new talent
Develop a forward-looking cash flow model based on how our business has changed so
we can anticipate cash needs well in advance and deploy cash to earn the greatest
returns

Our Strategic Plan